Website Branding

This is your brand’s manual—a thorough guide that details the essentials of your visual identity. From logo application to colour specifications and typography standards, your brand guidelines provide clear instructions, ensuring that anyone working with your brand knows precisely how to preserve its integrity and consistency across every platform.

You should consider your logo suite as a versatile wardrobe. Just as you wouldn’t attend a client meeting in torn, old, comfortable jeans, your brand requires a logo that suits every situation.

You’ll get a full suite, including a primary logo, a secondary logo, and a brand icon. Depending on your brand’s personality, this could also include custom illustrations, patterns, and textures. In short, everything you need to leave a lasting impression.

Your brand’s colour palette goes beyond being a simple set of attractive shades. It’s a strategic tool for maintaining consistency across all touchpoints. You’ll get a detailed guide outlining your primary and secondary colours, with clear instructions on how to use them, whether for Canva designs or large-format prints. No more uncertainty or clashing tones—your brand’s colours will always be on point.

Typography hierarchy is key to ensuring order and readability. You’ll get a comprehensive overview of your brand’s fonts, including those for headings, subheadings, and body text. If your brand’s style requires it, I’ll also introduce a unique accent font. This guarantees that your brand communicates clearly and confidently, wherever it’s